MMMackenzie Millward

01Portfolio · 2026

Mackenzie Millward

Founder of Millwards Digital

I design and build websites, online shops and web apps that look the part and get found on Google. Here’s the work.

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02Selected work

Eight sites. All live.

Every frame is a real website you can open right now.

Business websites, an online shop, a subscription web app, a browser game and a set of free tools. Each one was designed, built and launched from a blank page. Keep scrolling to visit them one at a time.

  • 8live websites
  • 5kinds of project
  • 0mock-ups: every one is real
  • Websites
  • Online shops
  • Web apps
  • Games
  • Free tools

Eight real sites, each built for a different job. Open any of them in a new tab.

The Millwards Digital websiteThe Tapwise Payments websiteThe Puddlebury shopThe TradeStop websiteBronze & Glory, the gameUtilHubMillwards StudioMillwards Online

03Websites for small businesses

Millwards Digital

From high street to homepage.

My web studio for UK small businesses: trades, cafés, salons and shops. A clear, distinctive website, planned around what a customer needs in the first few seconds, then hosted and looked after for one simple monthly fee.

  • £249website builds from
  • £39a month for hosting and care
  • UKwide, built local
  • Web design
  • Hosting and care
  • Local SEO
  • Built for phones
Visit millwards.shop

Built to be found. Every site is planned around what a customer needs to know in the first few seconds, then kept fast, secure and backed up after launch.

  • Road Runner RecoveryVehicle recovery, based in Derby. A site that tells a stranded driver exactly what they need, on a phone, in seconds.Read the case study
  • Tapwise PaymentsCard machines for shops, barbers and takeaways: the offer up front and a quick way to enquire.Visit tapwise.co.uk
  • A free website planAnswer three quick questions and see a plan for your own site straight away: pages, priorities and the package that fits. No email needed.Get your free plan
  • Guides and researchPlain-English website cost guides and a 2026 study of Sussex small-business websites.Read the study
The Millwards Digital websiteThe Road Runner Recovery websiteThe Tapwise Payments website

04Online shop

Puddlebury

Muddy walks, sorted.

A complete online shop for wet-weather dog walks: microfibre towels, boot liners and car seat covers. Built from a blank page: the name, the look, the product pages, the basket and the checkout.

  • 31 Oct2026: opening day
  • 3 daysto its first visitors from Google
  • £40free UK delivery over
  • Online shop
  • Brand and design
  • Checkout
  • Built for phones
Visit puddlebury.co.uk

A whole shop from nothing: a name, a look and a voice of its own, then every page a customer needs between landing and paying.

  • Shop by problemThe shop is organised around what a dog owner is dealing with today: a wet dog, a muddy boot, a messy car.
  • Clear delivery, quick checkoutDelivery information up front, and a short checkout with Apple Pay and Google Pay that works well on a phone.
  • A brand of its ownIts own name, colours, artwork and way of talking, so it feels like a real brand from the first visit.
  • Found from the startSet up for Google from day one. It was showing in search results the day after it opened.
  • The full storyHow the shop was planned and put together, step by step.Read the case study
The Puddlebury shop

05Subscription web app

TradeStop

Trading robots, built by AI, run for you.

A subscription platform for MetaTrader 5 traders. Customers sign up, start a free trial, then pick a ready-made Expert Advisor or have one built from their own idea, all from their own account.

  • 3 daysfree trial
  • £19.99a month after
  • MT5Expert Advisors
  • Web app
  • Customer accounts
  • Subscriptions
  • Free trial
Visit tradestop.online

More than a website: a full product, with sign-up, a free trial, monthly subscriptions and an account for every customer.

  • Sign-up to subscriptionFree for three days, then a monthly plan, all handled online. Cancel anytime.
  • Describe it, get it builtCustomers describe a trading idea in plain English and get a working Expert Advisor.
  • Hosted for youNo PC left on at home. Each one runs on TradeStop’s own server.
  • Clear from the first screenWhat it does, what it costs and how to start, before anyone has to scroll.
The TradeStop website

06Browser game

Bronze & Glory

Make your name in the arena.

A full turn-based gladiator adventure that runs in the browser. Tactical duels, a campaign, beasts and companions, online rankings, cloud saves and a nightly Arena Hour, all built from scratch with no game engine.

  • v8.5and still growing
  • 23klines of game code
  • Freeto play, nothing to install
  • JavaScript
  • Online play
  • Installable
  • Animation
Play Bronze & Glory

The passion project: a whole game world with its own combat, animation, art, dialogue and voice. Proof that a browser can do far more than show a page.

  • Tactical combatTurn-based duels with a full arsenal, tactics and animated fighters.
  • A world to play throughCampaign, town, catacombs, ceremonies, beasts and companions.
  • OnlineWorld rankings, cloud saves and a live Arena Hour every evening.
  • Runs anywhereOpens in any browser and installs to a phone like an app.
Bronze & Glory, the game

07Free tools

The Workshop

Useful things, free to use, no sign-up.

Three products built to be genuinely handy, each one free and private.

  • 123free tools
  • 3products
  • £0to use
  • Browser tools
  • Video
  • Website audits

Small, sharp tools that do one job well and respect the person using them.

  • UtilHubFast, private and mobile-friendly. The tools run in your own browser.Open UtilHub
  • Millwards StudioCut a long video into clips sized for every platform, without installing anything.Open Studio
  • Millwards OnlineSee your website through your customers’ eyes, then get a plain list of what to fix first.Run a free audit
UtilHubMillwards StudioMillwards Online

08The process

How it’s made

Five steps, from a first chat to a site that keeps earning its place.

Every project follows the same path, so you always know what is happening and what comes next.

  1. 01PlanWhat your customers need to see first
  2. 02DesignA look that is yours, phone first
  3. 03BuildFast, clear pages on every screen
  4. 04Get foundSet up properly for Google
  5. 05Look afterHosted, backed up and kept up to date
Get a free website plan

The same five steps, whether it is a five-page site for a local trade or a full online shop.

  • 1. PlanIt starts with your customers: who they are, what they need to know in the first few seconds and what you want them to do next. You see a clear plan of pages before anything is built.
  • 2. DesignColours, type and layout chosen for your business and designed for a phone screen first. A direction of your own, not a rigid template.
  • 3. BuildCustom-built pages that load quickly, read clearly and work on every screen size.
  • 4. Get foundClear page titles and descriptions, proper headings, described images and links between related pages, so Google understands what every page is for.
  • 5. Look afterHosting, security, backups and updates are taken care of for one simple monthly fee.

09Search results

Found on Google

A good-looking site is only half the job. People have to find it.

Real Google Search Console figures for my own seven sites together. Four weeks to 7 November 2026: 774 clicks from Google. The four weeks before: 19.

  • 774Google clicks in 4 weeks
  • 100,491times shown in search
  • 41 → 17average position in results

Search Console · to 7 Nov 2026

The growth came from building pages people were already searching for, then making sure Google could read them properly.

Clicks from Google, per week
0200400Week beginning 16 Aug: 3316 Aug · 3AugWeek beginning 23 Aug: 123 Aug · 1Week beginning 30 Aug: 430 Aug · 4Week beginning 6 Sep: 96 Sep · 9SepWeek beginning 13 Sep: 313 Sep · 3Week beginning 20 Sep: 620 Sep · 6Week beginning 27 Sep: 427 Sep · 4Week beginning 4 Oct: 64 Oct · 6OctWeek beginning 11 Oct: 911 Oct · 9Week beginning 18 Oct: 2918 Oct · 29Week beginning 25 Oct: 33325 Oct · 333Week beginning 1 Nov: 4034031 Nov · 403Nov
Times shown in Google, per week
020K40KWeek beginning 16 Aug: 1,9251,92516 Aug · 1,925AugWeek beginning 23 Aug: 1,32623 Aug · 1,326Week beginning 30 Aug: 1,53530 Aug · 1,535Week beginning 6 Sep: 1,3326 Sep · 1,332SepWeek beginning 13 Sep: 1,20013 Sep · 1,200Week beginning 20 Sep: 93520 Sep · 935Week beginning 27 Sep: 1,13127 Sep · 1,131Week beginning 4 Oct: 1,3414 Oct · 1,341OctWeek beginning 11 Oct: 1,90611 Oct · 1,906Week beginning 18 Oct: 9,86018 Oct · 9,860Week beginning 25 Oct: 34,76125 Oct · 34,761Week beginning 1 Nov: 53,96453,9641 Nov · 53,964Nov

Source: Google Search Console. My own seven sites added together, weeks beginning 16 August to 1 November 2026.

See the numbers
Week beginningClicksTimes shown
16 Aug31,925
23 Aug11,326
30 Aug41,535
6 Sep91,332
13 Sep31,200
20 Sep6935
27 Sep41,131
4 Oct61,341
11 Oct91,906
18 Oct299,860
25 Oct33334,761
1 Nov40353,964
  • UtilHub: 12 clicks to 750The free tools site went from 12 Google clicks in four weeks to 750, and from 3,301 search views to 96,629. Most of the growth on these charts is UtilHub.Open UtilHub
  • Page one for real searchesTimely calculators did the heavy lifting. UtilHub averages position 4 for “budget 2026 calculator” and sits on page one for “universal credit rates 2027 to 2028”.
  • A new shop, found in daysPuddlebury opened on 31 October 2026 and had its first visitors from Google within three days.
  • What gets a site foundPages that answer what people are searching for, clear page titles and descriptions, proper headings, described images, links between related pages and quick loading on phones.
  • About these numbersEverything here comes from Google Search Console and covers my own seven sites from 16 August to 7 November 2026. Client sites are not included, and the newer sites are only just getting started.

10Your turn

Let’s build yours.

Want a website that looks the part and gets found? Tell me about your business.

Email info@millwards.shopCall 07861 931624Get a free website plan
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